L.O.L. Surprise!

A Netflix Top 10 film and a viral launch video for the Gen Alpha juggernaut.

L.O.L. SURPRISE!: The Movie

Select Scenes

Branded Entertainment

STUDIO: MGA Entertainment
DISTRIBUTION: Netflix
PRODUCTION: Concrete
ROLE: Live Action Director

Peaked as #6 in Netflix Top 10 films in USA, Australia, France and other territories

MINI L.O.L. SURPRISE!

Launch OLV + TVCs

CLIENT: MGA Entertainment
PRODUCTION STUDIO: Concrete
ROLES: Creative Director, Director, Script Writer

  • starring: Chloe Newt
    creative director/director: Lauren Ciaravalli
    creative director, Concrete: Justin Younesi
    managing director, Concrete: Michael Younesi
    executive producer, Concrete: Michael Burke
    producer: Tyler Condon
    director of photography: Max Well
    stop motion animation: David Lauer
    storyboard artist: Oliver Dear
    production design: Vivienne Sautter
    script: Lauren Ciaravalli
    toy technician: Carson Bute
    casting: Keith Toll Casting

1.6M+ YouTube Views

30 second TVC cutdown

15 sec TVC cutdown

Original Tagline

“L.O.L. Surprise! has a major surprise… in mini size!”

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