IKEA
Video & Shopping Guide, Stockholm 2025
CLIENT: IKEA
AGENCY: Condé Nast Commercial Creative
PRODUCTION: 1Park9
ROLE: Creative Director, Director
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Starring: Adrienne Bailon-Houghton
Creative Director: Lauren Ciaravalli
Director: Lauren Ciaravalli
Founder/President, 1Park9: Tahira White
Executive Producer, 1Park9: Joanna Shaw
Senior Producer, 1Park9: Clenton Hollinger
Account Manager, 1Park9: Taylor Martin
Senior Producer, Condé Nast: Tina Braz
Executive Producer, Condé Nast: Sasha Stockelin-Gerstein
Creative Strategist, Condé Nast: Sara Biddle
Production & Activation, Conde Nast: Nicole Cortese, Hannah Stone
DP: Nona Catusanu
Gaffer: Jonathan Alvarado
Key Grip: Riede Dervay
Camera Operator: Sam McCoy
1st AC: Brandon Lozano
DIT: B Kelley
Production Designer: Damaris Cozza
Set Dresser: Rico Ferrer
Props Stylist: Fantic Dimur
Art Swing: Akeel Nelson
Set Dresser: Rico Ferrer
Sound Mixer: Aisha Hallgren
Post Production Supervisor, Condé Nast: Heather Hass
Editor: Mark Nguyen
Sound Designer: Ryan Kuhfield
Colorist: Dave Russo
For Adrienne Bailon-Houghton, home is a gathering place that is always evolving. See how she continues to refresh and update her family’s “Forever Home” with help from the new IKEA STOCKHOLM 2025 collection.
IKEA Holiday 2025
Social Video
CLIENT: IKEA
AGENCY: Condé Nast Commercial Creative
PRODUCTION: Northbound
ROLE: Creative Director
Get a jump start on your holiday hosting thanks to Bon Appetit’s top picks from IKEA’s Swedish Market and decor selections.
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Starring: Shilpa Uskocovic
Creative Director: Lauren Ciaravalli
Director: Christopher Hawthorne
DP: Julia Liu
Producer, Northbound: Miriam Naggar
Senior Producer, Condé Nast: Tina Braz
Executive Producer, Condé Nast: Anna Shkolnikov
Creative Strategist, Condé Nast: Sara Biddle
Production & Activation, Conde Nast: Nicole Cortese, Hannah Stone
IKEA Brand Awareness 2025
Longform Video
CLIENT: IKEA
AGENCY: Condé Nast Commercial Creative
PRODUCTION: Northbound
ROLE: Creative Director
This evergreen, always-on video is a custom lookalike to AD’s smash hit “Spacesavers” series, featuring designer Mikel Welch and his picks from a wide spectrum of the IKEA catalog.
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Starring: Mikel Welch
Interior Designs by: Mikel Welch
Creative Director: Lauren Ciaravalli
Director: Christopher Hawthorne
DP: Julia Liu
Production Designer: Cat Dash
Producer, Northbound: Miriam Naggar
Senior Producer, Condé Nast: Tina Braz
Executive Producer, Condé Nast: Alexandra Wolff
Creative Strategist, Condé Nast: Sara Biddle
Production & Activation, Conde Nast: Nicole Cortese, Hannah Stone